In part one of this series, we reviewed the internal process that an organization goes through to decide if a redesign is necessary and the steps leading up to that decision. In part two, we reviewed the redesign process itself, including creative strategy, presentation, and the launch issue. So what happens after that first issue is completed?
Beyond the Redesign
1. Ongoing Consultation. Expectations for after the completion of the project should have been established at the onset of the process. Once that first issue is off the presses, what role will the design firm play? Consider setting up an ongoing agreement for at least the first few issues. No matter how thorough a redesign is, there may still be details that need to be addressed. Having the design firm review pages for design- related issues is always a good idea. Another solution, depending on staffing and financial resources, is that you may decide to outsource the design entirely.
2. Additional Resources. Don’t limit the design firm’s role to only design. Based on how the new design is being implemented, you may find that you have to make some staff changes. Consider working with the design firm to recommend candidates, review portfolios, and consult on the design for a smooth transition.
3. Keep in touch. Communicate about competition entries and press coverage to make the most of your relaunch.
