Tag Archives: strategy

Publishing an Award Winner

What makes a magazine an award winner? At first, flashiness could be a factor—the surface design that catches a judge’s eye as he or she reviews hundreds of entries. But ultimately it takes more than that. Creating a truly worthy award winner requires a thoughtful process from beginning to end.
It all starts with the editorial [...]

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Designing the Edit/Editing the Design

During this one-day seminar will we will discuss the issues faced when creating publications. Multiple sessions will address the importance of respect between edit and design, and how that respect leads to a successful, audience-focused publication. The wrap-up will include troubleshooting—working with less-than-perfect imagery, no-so-exciting editorial, and page-invading advertising.
Minnesota Magazine & Publications Association 2009 Summit [...]

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5 Steps to Keep It Fresh: Design ideas that don’t cost a thing

The current economy is not a fun topic, especially if you’re in publishing. Every day, it seems, publications are being shut down and people are being laid off. If you’re lucky enough to still have a job, you’re probably struggling with a slashed budget. But there is a positive in all of this—getting back to [...]

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5 Reasons To Take Your Publication Online

People read publications because they want content that entertains, enlightens, and informs them. Your readers form an audience with shared interests—a community. Are you maximizing their editorial experience with an online presence? Here are five reasons why you should be:
1. Conversation. The problem with a print-only publication is that the conversation is primarily one-way. The [...]

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The Process of a Redesign: Phase 2

In part one of this series, we reviewed the internal process that a publication team goes through to decide if a redesign is necessary and the steps leading up to the redesign process itself: the timing, getting your team on board, defining your objectives, completing market research, preparing your Request for Proposal, and selecting a [...]

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