Tag Archives: redesign

The Critical Steps to a Successful Magazine Redesign

The way editorial and design works together in a magazine is one of the reasons people pick it up and read it. But the actual production of a magazine can be so time-consuming—the development, printing, and distribution—that it’s easy to lose sight of the big picture over time. Once you’re able to step back and [...]

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The Process of a Redesign: Phase 3

In part one of this series, we reviewed the internal process that an organization goes through to decide if a redesign is necessary and the steps leading up to that decision. In part two, we reviewed the redesign process itself, including creative strategy, presentation, and the launch issue. So what happens after that first issue [...]

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Redesign Completed

Pick up an issue of Harvard Business Review to see one of our latest redesign projects. Working with the magazine’s art director, Karen Player, we completed a redesign of the departments. The redesign follows the existing identity of the publication while bringing a new sense of hierarchy and flexibility to the pages.

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The Process of a Redesign: Phase 2

In part one of this series, we reviewed the internal process that a publication team goes through to decide if a redesign is necessary and the steps leading up to the redesign process itself: the timing, getting your team on board, defining your objectives, completing market research, preparing your Request for Proposal, and selecting a [...]

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The Process of a Redesign: Phase 1

Do you feel your editorial content is no longer in sync with your design? Are there changes that need to be made based on budgetary concerns? How are your sales and circulation numbers? If you’re not content with the answers to these questions, it could be time to redesign your publication. It takes time and [...]

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