Tag Archives: critique

critique – Franchise Times

This issue’s cover critique is of Franchise Times, submitted by editor Nancy Weingarten.
The overall presence of this cover is authoritative. The logo is understated, the portrait subject is direct, and the smaller information is straightforward—all well composed but lacking in enthusiasm and energy. Based on the content—articles about franchises and franchisees—and the audience, which is [...]

Posted in critiques | Also tagged , , | Leave a comment

critique – Beth Israel Deaconess Medical Center Quarterly

With the tagline “A look at life and work at Beth Israel Deaconess Medical Hospital,” one can tell the goal of the cover was to capture the community aspect of the publication by showing the people who work in various departments. Unfortunately, the main theme of the article, “employee safety,” gets lost. It is unclear [...]

Posted in critiques | Also tagged , | Leave a comment

critique – Birmingham Parent

This issue’s critique is of the January 2009 issue of Birmingham Parent, sent in by Art Director Hilary Moreno.
The image of the child is cute, and the cover has a nice composition, but my first impression is that the image feels forced. A child with glasses for an article about reading looks contrived—do only children [...]

Posted in 2connect, critiques | Also tagged , | Leave a comment

critique – Sport Aerobatics

This issue’s critique is of the December 2008 cover of Sport Aerobatics, sent in by Art Director Phil Norton.
The photograph of the woman zooming above the water, smiling up at us, is completely engaging. The tight crop increases the impact of an already dynamic photo and creates a sense of curiosity of what will happen [...]

Posted in critiques | Also tagged | Leave a comment

critique – Western Shooting Horse

This cover has a nice sense of energy in the photography and clear, bold typography. The weakest part of the cover is the logo. The stretched type (western) feels amateur. The forms are cramped and overall it is not as bold as I would have expected based on the publication’s content.

Posted in critiques | Also tagged | Leave a comment

5-minute critique

The popularity of Kelly’s Cover Critique session at the 2008 Folio Conference prompted this new feature. We’ll be critiquing a cover from an outside designer each issue. This first cover was designed by a Folio attendee. If you’re interested in having your cover critiqued for the next issue, please email us a PDF. First come, [...]

Posted in business, lectures | Also tagged , | Leave a comment