Tag Archives: conference

critique – Franchise Times

This issue’s cover critique is of Franchise Times, submitted by editor Nancy Weingarten.
The overall presence of this cover is authoritative. The logo is understated, the portrait subject is direct, and the smaller information is straightforward—all well composed but lacking in enthusiasm and energy. Based on the content—articles about franchises and franchisees—and the audience, which is [...]

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Designing the Edit/Editing the Design

During this one-day seminar will we will discuss the issues faced when creating publications. Multiple sessions will address the importance of respect between edit and design, and how that respect leads to a successful, audience-focused publication. The wrap-up will include troubleshooting—working with less-than-perfect imagery, no-so-exciting editorial, and page-invading advertising.
Minnesota Magazine & Publications Association 2009 Summit [...]

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Parenting Publications of America Slides

We have returned from our speaking engagement at the Parenting Publications of America (PPA) annual convention. We enjoyed spending time with a passionate group of editors, publishers, and designers all focused on creating successful publications for parents. Watch an abridged version of our two-part presentation “Implementing a Design Strategy” in slideshare format.

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Parenting Publications of America Lecture

Parenting Publications of America (PPA) Annual Conference
New Orleans Feb. 26-28, 2009
Creative directors, Kelly McMurray and Chris St.Cyr, will discuss how to fine-tune and strategize a magazine’s design and communication for a consistent presentation from issue-to-issue and streamlined production. In session I Kelly will discuss the print side of the equation and in session II Chris [...]

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The Critical Steps to a Successful Magazine Redesign

The way editorial and design works together in a magazine is one of the reasons people pick it up and read it. But the actual production of a magazine can be so time-consuming—the development, printing, and distribution—that it’s easy to lose sight of the big picture over time. Once you’re able to step back and [...]

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