Tag Archives: brand

It’s More Than a Blog

In our May/June issue of 2connect, we discussed the benefits of using blogging software to take your publication online, including the ability to share content through RSS, build on content through video- and photo sharing, and expand delivery by connecting to social media. There is no question that blogging software, such as WordPress, Typepad, or [...]

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5 Steps to Keep It Fresh: Design ideas that don’t cost a thing

The current economy is not a fun topic, especially if you’re in publishing. Every day, it seems, publications are being shut down and people are being laid off. If you’re lucky enough to still have a job, you’re probably struggling with a slashed budget. But there is a positive in all of this—getting back to [...]

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Awards Campaign Launches

The Tufts Distinction Awards campaign, sponsored by the Offices of the President and Human Resources at Tufts University, launched to positive acclaim.

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The Brand Gap by Marty Neumeier

Neumeier, was editor and publisher of the former magazine, Critique, one of the best design publications ever published. He continues to inspire with his book, The Brand Gap: How to Bridge the Distance Between Business Strategy and Design. This 208-page book is packed with advice that will speak to anyone in a creative position.

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