With the tagline “A look at life and work at Beth Israel Deaconess Medical Hospital,” one can tell the goal of the cover was to capture the community aspect of the publication by showing the people who work in various departments. Unfortunately, the main theme of the article, “employee safety,” gets lost. It is unclear who these people are, and the image feels a bit forced in its representation of diversity. With the doctor at the center, it almost feels as if these safety hazards revolve around him. A conceptual photo or illustration might have been more effective and less literal.
Also, in a time of quick information, especially in health care, the prominence of the word “quarterly” in the logo feels overstated. The space would be better served by emphasizing the organization name, not the distribution schedule.
If you’re interested in having your cover critiqued for the next issue, please email us a PDF. First come, first served.
If your organization does not have the budget for a redesign, but your publication is in need of review, consider a publication critique. We will review Identity (color, typography, imagery); Structure (grid, hierarchy, and pagination); Packaging (the relationship between editorial and design); and Experience (the overall reader experience). We will provide feedback in a written document, a marked-up copy of your publication, and a one-hour phone consultation. Contact us if you would like more information.
