Category Archives: critiques

critique – Franchise Times

This issue’s cover critique is of Franchise Times, submitted by editor Nancy Weingarten.
The overall presence of this cover is authoritative. The logo is understated, the portrait subject is direct, and the smaller information is straightforward—all well composed but lacking in enthusiasm and energy. Based on the content—articles about franchises and franchisees—and the audience, which is [...]

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critique – Beth Israel Deaconess Medical Center Quarterly

With the tagline “A look at life and work at Beth Israel Deaconess Medical Hospital,” one can tell the goal of the cover was to capture the community aspect of the publication by showing the people who work in various departments. Unfortunately, the main theme of the article, “employee safety,” gets lost. It is unclear [...]

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Designing the Edit/Editing the Design

During this one-day seminar will we will discuss the issues faced when creating publications. Multiple sessions will address the importance of respect between edit and design, and how that respect leads to a successful, audience-focused publication. The wrap-up will include troubleshooting—working with less-than-perfect imagery, no-so-exciting editorial, and page-invading advertising.
Minnesota Magazine & Publications Association 2009 Summit [...]

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critique – Birmingham Parent

This issue’s critique is of the January 2009 issue of Birmingham Parent, sent in by Art Director Hilary Moreno.
The image of the child is cute, and the cover has a nice composition, but my first impression is that the image feels forced. A child with glasses for an article about reading looks contrived—do only children [...]

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critique – Sport Aerobatics

This issue’s critique is of the December 2008 cover of Sport Aerobatics, sent in by Art Director Phil Norton.
The photograph of the woman zooming above the water, smiling up at us, is completely engaging. The tight crop increases the impact of an already dynamic photo and creates a sense of curiosity of what will happen [...]

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critique – Western Shooting Horse

This cover has a nice sense of energy in the photography and clear, bold typography. The weakest part of the cover is the logo. The stretched type (western) feels amateur. The forms are cramped and overall it is not as bold as I would have expected based on the publication’s content.

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