In our last issue of 2connect, we reviewed five reasons to take your publication online. Once you make the decision to take your publication online, you need to consider the design, content, and usability of the site. What works in print might not work online. Accept the interactivity of the web environment and design for [...]
Category Archives: 2connect
5 Reasons To Take Your Publication Online
People read publications because they want content that entertains, enlightens, and informs them. Your readers form an audience with shared interests—a community. Are you maximizing their editorial experience with an online presence? Here are five reasons why you should be:
1. Conversation. The problem with a print-only publication is that the conversation is primarily one-way. The [...]
The Critical Steps to a Successful Magazine Redesign
The way editorial and design works together in a magazine is one of the reasons people pick it up and read it. But the actual production of a magazine can be so time-consuming—the development, printing, and distribution—that it’s easy to lose sight of the big picture over time. Once you’re able to step back and [...]
Collaboration and Respect: What It Means for Your Publication
Recently I completed a year-long volunteer position as editor of a nonprofit organization’s magazine. For twenty years, I have been on the design side of the art/edit equation so it was enlightening to wear the editor’s hat. I have a new appreciation for editors and the role they play. While art directors receive internal feedback [...]
The Process of a Redesign: Phase 3
In part one of this series, we reviewed the internal process that an organization goes through to decide if a redesign is necessary and the steps leading up to that decision. In part two, we reviewed the redesign process itself, including creative strategy, presentation, and the launch issue. So what happens after that first issue [...]
The Process of a Redesign: Phase 2
In part one of this series, we reviewed the internal process that a publication team goes through to decide if a redesign is necessary and the steps leading up to the redesign process itself: the timing, getting your team on board, defining your objectives, completing market research, preparing your Request for Proposal, and selecting a [...]
