Category Archives: 2connect

Publishing an Award Winner

What makes a magazine an award winner? At first, flashiness could be a factor—the surface design that catches a judge’s eye as he or she reviews hundreds of entries. But ultimately it takes more than that. Creating a truly worthy award winner requires a thoughtful process from beginning to end.
It all starts with the editorial [...]

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It’s More Than a Blog

In our May/June issue of 2connect, we discussed the benefits of using blogging software to take your publication online, including the ability to share content through RSS, build on content through video- and photo sharing, and expand delivery by connecting to social media. There is no question that blogging software, such as WordPress, Typepad, or [...]

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Strengthening Voice Through Visuals

With deadlines getting tighter and budgets getting crunched, it seems that the concept of art directing an original image is becoming a thing of the past. But as much as type and color are part of a brand, so is imagery. When a creative team takes into consideration the value of a directed approach to [...]

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Which Digital Publication Is Right for You?

In the publishing industry today, most publications have a digital version of their material, whether it’s a simple post-production PDF, a flip-book, or a blog. With the upcoming release of the Kindle DX and the recent explosion of Twitter, is it time to rethink which digital format is right for you? Is your digital publication [...]

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5 Steps to Keep It Fresh: Design ideas that don’t cost a thing

The current economy is not a fun topic, especially if you’re in publishing. Every day, it seems, publications are being shut down and people are being laid off. If you’re lucky enough to still have a job, you’re probably struggling with a slashed budget. But there is a positive in all of this—getting back to [...]

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critique – Birmingham Parent

This issue’s critique is of the January 2009 issue of Birmingham Parent, sent in by Art Director Hilary Moreno.
The image of the child is cute, and the cover has a nice composition, but my first impression is that the image feels forced. A child with glasses for an article about reading looks contrived—do only children [...]

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