By admin | September 30, 2009
Our work on Tufts Magazine has received awards of excellence from the University College Designers Association 39th Design Competition (UCDA), including the cover and complete issue. To view this project and other new work, check out Projects on our website.
With deadlines getting tighter and budgets getting crunched, it seems that the concept of art directing an original image is becoming a thing of the past. But as much as type and color are part of a brand, so is imagery. When a creative team takes into consideration the value of a directed approach to [...]
This issue’s cover critique is of Franchise Times, submitted by editor Nancy Weingarten.
The overall presence of this cover is authoritative. The logo is understated, the portrait subject is direct, and the smaller information is straightforward—all well composed but lacking in enthusiasm and energy. Based on the content—articles about franchises and franchisees—and the audience, which is [...]
In the publishing industry today, most publications have a digital version of their material, whether it’s a simple post-production PDF, a flip-book, or a blog. With the upcoming release of the Kindle DX and the recent explosion of Twitter, is it time to rethink which digital format is right for you? Is your digital publication [...]
Creative Director Chris St. Cyr will be presenting two papers at the UCDA Education Summit. “Print in Motion” is a presentation about inserting motion design projects into a print-focused curriculum and “Social Media as Course Communication” addresses the issue of delivering course and project content to design students via web 2.0 technology. The UCDA exists [...]
With the tagline “A look at life and work at Beth Israel Deaconess Medical Hospital,” one can tell the goal of the cover was to capture the community aspect of the publication by showing the people who work in various departments. Unfortunately, the main theme of the article, “employee safety,” gets lost. It is unclear [...]